TOLOCAR
MOBILE 
MAKERSPACE
Toloka, an ancient Ukrainian custom of communal labor, inspired the name TOLOCAR—a mobile makerspace combining "Toloka" and "car." These vehicles are equipped with tools to build, repair, and create, embodying teamwork and self-reliance.

The logo’s bold, heavy letters symbolize the strength of tools and collective power, while its adaptable composition reflects the project’s freedom and self-organization.

We designed a series of illustrations narrating the makerspace’s story, showcasing its equipment, activities, and collaborative spirit. The project’s identity also includes car appearance guidelines, team t-shirts, merchandise, and templates for social media. Together with: GIZ, MitOst
Kyiv / 2022

 

© Formografia Research & Design 2025