SVITLYCHNYK ‘24    
FESTIVAL IDENTITY    The identity grew from the project’s commemorative and research-driven context. We based it on two symbols directly tied to Ivan Svitlychnyi: Halyna Sevruk’s concrete Tree of Life—a public artwork destroyed by the Soviet regime — and Svitlychnyi’s Vesna tape recorder, used to record Ukrainian poets such as Symonenko, Vingranovskyi, and Lina Kostenko.

Both objects were recreated as 3D models and transformed into contemporary digital animations, allowing historically charged artifacts to reappear in today’s visual language. The identity spans posters, social media graphics, and hand-printed T-shirts. Typography builds on Robit, a Ukrainian typeface that subtly nods to typewriter while keeping the overall system technological and modern. Together with: Svitlana Dovhan
Kyiv / 2024

 

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