KINESTETICA
PUBLISHING
IDENTITY Kinesthetica aspires to be a dynamic interdisciplinary database—a resource hub for body-oriented practices, exploring the body and its movement through Ukrainian perspectives. One of its key initiatives is a publishing house focusing on thematic translations, curated art books, and stylish collections of scientific articles.

We designed the visual identity for the publishing house with a logo inspired by a coordinate system around a person and the trajectory of movement. The letter "K" forms an unbroken line within this system, echoing gestures made in space, while rectangular planes following the trajectory symbolize sheets of paper, referencing the publishing industry. The design also nods to chronophotography, a historical method of capturing motion. Together with: Vita Bazan
Kyiv / 2022

 

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