EXPERIMENTAL
SCHOOL OF
PRODUCT
DESIGN
The visual identity of the school is built around two key elements: the logotype and imagery. The logotype is a typographic composition of the program's name, Experimental School of Product Design, where the spacing and line breaks emphasise the semantic weight of each word.

In addition to the static logo, the school’s identity incorporates dynamic (where possible) 3D-rendered images of abstract shapes with recognisable textures. These objects are conceptually tied to the designer’s iterative process, symbolising the constant exploration of form and materiality—where geometry and material evolve in the designer’s mind.Together with: Vymiriuvach NGO, UNDP,
Mykhailo Verbytskiy
Zhytomyr / 2021

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